We’re Cinco, a design agency.
Brands, Products, People.

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Microsoft Brand Photography

We recently partnered with Microsoft’s brand group to help develop their next evolution of lifestyle imagery. We worked together to craft a set of principles that would guide a unified brand approach to photography. Next, we moved theory into practice by directing a shoot to be used as Microsoft’s new global brand library.

Our success with Microsoft has always come from the shared belief that technology stories and people stories are one in the same. No matter what the product or audience is their principles remain consistent.
Be authentic. Be optimistic. Be brave.

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Brand Guidelines & Art Direction

Microsoft Brand Photography

Telling the human stories that drive one of the world’s largest tech brands

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Brand Identity & Experience

Karma Koin

Nexon’s new pre-paid card, Karma Koin, takes online commerce to the next level.

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Brand Identity & Key Art

EA / Need for Speed

Chase or be chased. An exciting look and feel for the latest NFS high-speed thriller.

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Brand & Product Design

Nixon

Defining the signature products and house style of a modern classic from the start.

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Brand Identity

Windows Phone 7

A simple and bold extension of the product
sets the stage for telling real life stories.

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Brand & Product Experience

Microsoft KIN

A fully integrated brand launch for the
phone that puts friends and sharing first.

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Brand Identity

Microsoft Office

An icon of productivity, evolved to reflect the new collaborative spirit of work culture.

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UX Strategy

Dell Streak UX

A principled approach to elevating user
experiences across devices and platforms.

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Brand Identity

EA / Dante’s Inferno

The nine levels of hell brought to life in vivid
detail for the launch of this dark epic.

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Product Strategy & CMF

Zune HD

The finishing touches that give these iconic
social media devices their edge.

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Brand Identity

PhotoShelter

Bringing photographers together to
transform the online image marketplace.

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Retail Experience

Nike RNG

A destination for young runners that brings
a new style of performance to Finish Line.