Microsoft Brand Photography
We recently partnered with Microsoft’s brand group to help develop their next evolution of lifestyle imagery. We worked together to craft a set of principles that would guide a unified brand approach to photography. Next, we moved theory into practice by directing a shoot to be used as Microsoft’s new global brand library.
Our success with Microsoft has always come from the shared belief that technology stories and people stories are one in the same. No matter what the product or audience is their principles remain consistent.
Be authentic. Be optimistic. Be brave.













