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Microsoft KIN

KIN was conceived to be the ultimate social mobile device that truly puts friends first – built from the ground up to connect and share like never before. We collaborated with Microsoft to develop the integrated brand platform and design principles that helped guide product CMF and merchandising, as well as the creation of innovative packaging, brand communications, photography, and interactive retail experiences. In every aspect of our collaboration with KIN, we drew on the spirit and individuality of a new generation of mobile youth to help craft a fresh and authentic digital lifestyle brand.

Posted on February 24, 2011 by admin
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Brand Guidelines & Art Direction

Microsoft Brand Photography

Telling the human stories that drive one of the world’s largest tech brands

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Brand Identity & Experience

Karma Koin

Nexon’s new pre-paid card, Karma Koin, takes online commerce to the next level.

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Brand Identity & Key Art

EA / Need for Speed

Chase or be chased. An exciting look and feel for the latest NFS high-speed thriller.

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Brand & Product Design

Nixon

Defining the signature products and house style of a modern classic from the start.

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Brand Identity

Windows Phone 7

A simple and bold extension of the product
sets the stage for telling real life stories.

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Brand & Product Experience

Microsoft KIN

A fully integrated brand launch for the
phone that puts friends and sharing first.

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Brand Identity

Microsoft Office

An icon of productivity, evolved to reflect the new collaborative spirit of work culture.

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UX Strategy

Dell Streak UX

A principled approach to elevating user
experiences across devices and platforms.

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Brand Identity

EA / Dante’s Inferno

The nine levels of hell brought to life in vivid
detail for the launch of this dark epic.

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Product Strategy & CMF

Zune HD

The finishing touches that give these iconic
social media devices their edge.

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Brand Identity

PhotoShelter

Bringing photographers together to
transform the online image marketplace.

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Retail Experience

Nike RNG

A destination for young runners that brings
a new style of performance to Finish Line.